I think most people don't understand that the price of Bitcoin  is designed to go up. Newly issued supply is decreasing by 5% every 4 years. ~19,600,000 BTC    have already been issued, and only ~1,400,000 more will ever be created. The total supply is limited to 21,000,000 BTC. This can never be changed no matter how hard we try and how much energy we put into the system. Nobody would willingly devalue their own wealth by increasing the total number of BTC that will be mined. On top of all of this, more people understand what Bitcoin is today, than they did 5 years ago. People are going broke because of inflation in the current financial system. As they look for solutions, the best one they can find is Bitcoin. Once they find Bitcoin, they can't get enough. Is this a lure? I don't think so. Most of the people who own Bitcoin don't plan to sell until they can exchange their BTC for goods and services. 80% of coins haven't moved in over a year, even though the people holding them are up almost 200% on their investment. It almost seems like there's something real here and it's designed to take money out of the hands of central banks. But maybe we're all just collectively getting scammed by Satoshi Nakamoto. Even though Satoshi's BTC holdings haven't moved in ~15 years...Who knows.